Feminism in media.

Laura Mulvey created the "Male Gaze" theory in 1975. The concept of the gaze is deals with how an audience views the person presented on a magazine. For feminists, it can be thought of in three ways. These are:-
-How a man looks at a woman.
-How women look at themselves.
-How women look at other women.
Laura Mulvey believes that women play a massive part and men play only an active part in any advertisement with the women playing objects. Mulvey distinguishes between two modes of looking for the film spectator: fetishistic and voyeuristic. Fetishistic involves the substitution of a fetish object or turning the featured figure itself into a fetish so that it becomes reassuring rather than dangerous. Women are treated more as objects than people. Women these days are seen as needing to be skinny and have the perfect figure. Most magazine front covers feature a artist who is sexy with the perfect figures who men would love. In 2009, Lily Allen done a photo shoot for Q. It was seen as too provocative and banned. In 201, Lady Gaga's Q magazine shoot was also deemed as too sexy and provocative and was banned in the US. NME seen this and decided they wanted to challenge the attention and shock people. They chose Music Artist Beth Ditto to feature on the front cover and inside their magazine naked. This shocked people and hundreds complained but this was the reaction NME wanted. Beth wanted to prove that big is beautiful. 'Men don't know what it feels like to be a woman and be expected to look a particular way,' the Gossip star tells NME.  'The Beckhams are part of the machine; Paris Hilton is part of the machine.'  She then also went on to do a similar shoot for Love magazine.

 

College Magazine Front Cover.

This is my mock up of a college magazine front cover. It is my version of the deyes high newsletter front cover. I have used the school colours Red, White and Blue to relate to the school and make it recognisable. I have used a strapline, puffs, pugs, a sell line and Masthead. These all have bright backgrounds to make them stand out and look exciting. In the Pug i have included the Deyes High Logo to represent the school. I have also included the schools motto "Care,Courtesy And Common Sense" in the strap line to again make the school recognisable for something. I have used different shapes such as stars to put all the writing in instead of a plain Text Box because it makes the front cover look more interesting and eyecatching. The image included is a picture i took in a photoshoot round school of two of my fellow sixthformers. I shot them standing infront of the Sixth Form Deyes High Sign which includes the name and the logo. I thought this was a good image to use because it includes the Logo and says "Welcome to Deyes High School" which might make new children and newly parents feel welcomed and involved.

Semiotic Theory

The semiotic theory was created by Saussure. It uses signs and colours to signify the meaning of something. For example a red rose signifys love because of the colour red. Also the yellow of the sun. Yellow is a bright, pastell colour which signifys happiness and brightness.

For example:
The colour Red signifys anger, love, romance, lust.
The colour Grey signifys rain, clouds, depression.
The sun signifys warmth, happiness, brightness, the colour yellow.

Sign-Signifier-Signify.

Contents Page Analysis

Here i have analysed 2 music magazine contents page's. I analysed the magazines NME, and VIBE. I found that the NME contents page was alot more filled and colourful whereas the VIBE magazine contents page was dull and quite boring. I believe that the NME magazine would be more popular than the VIBE magazine as from what i have discovered analysing them both the contents pages and front covers, NME is alot more hip and eyecatching. It also contains alot more information and features of all types of artists than the VIBE magazine seems to has.


VIBE magazine contents page

NME magazine contents page                                 

                                                               

Mood Board

Click on Imagine to Enlarge

Here is my mood board to show what genre i have chosen. I have chosen HipHop/RnB because they are my favourite types of music and feature all my favourite artists. I believe it would not be hard to find artists to base the magazine on as there is a wide variety of HipHop and RnB Artists at present. My mood board features some of my favourite artists of all time such as Kanye West, Nicki Minaj, Rihanna, Beyonce, Kid Cudi, Jay Z, Drake and Lil Wayne. I have also included items that symbalise these Genres, these are Dre Beatz and Niki Trainers. The Nike Trainers, Dre Beatz, Hooded sweatshirts and bizzare clothing are signs that signify that Hip Hop artists are glamourous and individual.

School Magazine Mock Up

This is my mock up of a school magazine front cover. I believe this should be aimed at the students of Deyes High School so they can keep up to date with the news and activities of their school. I have included the school logo on the mockup as it makes the school recognisable. Also an image of Deyes High School students, puffs, a sell line and pugs.

Genre Analysis

I have chosen to have a mix of HipHop, RnB and Pop as the genre of my music magazine. I have chosen these because they are my favourite types of music and involves all my favourite artists such as Kanye West, Rihanna, Nicki Minaj, Drake and so on. This would be a good genre choice as there would be a huge variety of artists that you could base your magazine on and would have a wide audience. Below i have put together a few pictures to show my Genre Choice.

                                                             Click Image To Enlarge

Magazine Terminology

Masthead: The name of the magazine.

House Style: A magazines own design that makes it different to other competitors.

Puffs: Boxes promoting inside features. Usually very colourful and bold.

Strap Line: A slogan

Buzz Words: "Free", "Wow", are examples of Buzz Words.

Copy: The Main Story in a magazine.

Pugs: Known as the "ears" of the cover. Always placed at the top left or right of the page. Normally contains the price, logo or promotion offer of the magazine.

Caption: The description of the main image.

Headline: A Catchy Title for the main article.

Sell lines: A piece of text on the front cover of the magazine that helps to sell it to the audience.

Motto: A phrase that is recognisable to the brand.

Anchorage Text: The way text helps to pin down a meaning on an image and vice versa.

Banner: Text which stands out on a colourful background. Normally at the bottom of the magazine.

Drop Capitals: A letter to start off an article. The letter is huge compared to the rest of the text size and stands out.

Lead: Usually written in bold or capital letters, this is the introductory paragraph of an article.

St Ambrose Barlow Newsletter Analysis

Front Cover Analysis

This is an analysis of the NME magazine. After analysing this i found that it appeals to the younger generation because of the funky colour schemes and modern text.

This is an analysis of 'Vibe' magazine. After analysing this magazine front cover i found that it appeals more to the younger/middle age generation because of the hip and modern colour scheme. Also the artist featured in the magazine is more for the younger generation. 

For research of how to layout my magazine cover, i have analysed my school (Deyes high school) newsletter front cover. I have found at that this front cover is dull and boring and wouldnt appeal to anyone. It uses no colour and is untidy. Attached is my analysis of the front cover.