Masthead: The name of the magazine.
House Style: A magazines own design that makes it different to other competitors.
Puffs: Boxes promoting inside features. Usually very colourful and bold.
Strap Line: A slogan
Buzz Words: "Free", "Wow", are examples of Buzz Words.
Copy: The Main Story in a magazine.
Pugs: Known as the "ears" of the cover. Always placed at the top left or right of the page. Normally contains the price, logo or promotion offer of the magazine.
Caption: The description of the main image.
Headline: A Catchy Title for the main article.
Sell lines: A piece of text on the front cover of the magazine that helps to sell it to the audience.
Motto: A phrase that is recognisable to the brand.
Anchorage Text: The way text helps to pin down a meaning on an image and vice versa.
Banner: Text which stands out on a colourful background. Normally at the bottom of the magazine.
Drop Capitals: A letter to start off an article. The letter is huge compared to the rest of the text size and stands out.
Lead: Usually written in bold or capital letters, this is the introductory paragraph of an article.
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